Our Concept

oriens is the world's first modern gastronomic concept to introduce a unique, sustainable technology for doner kebab preparation.

The core product is an innovative, fully enclosed vertical grill. Users of the grill receive pre-filled meat boxes supplied by licensed meat manufacturers.

The Market

Doner kebab is one of the most popular dishes. According to the statistics portal Statista, an average of around 400 tonnes of Doner kebab are produced in Europe every day. Across Europe, the production and sale of Döner kebabs generate an average annual turnover of around 12 billion euros.

The gastronomic market is expanding and diversifying, with standard products being developed further, becoming more varied and interpreted very exclusively. However, there has been no positive, innovative development among Doner kebab providers to date.

Our concept addresses a current problem in the industry while also offering the opportunity to align with current trends.