Welcome to the future

oriens is a first modern gastronomy concept that introduces a unique, sustainable technology for Doner-Kebab. It reimagines a traditional product with high recognition and market volume in a contemporary way, offering an innovative solution to age-old challenges in the doner kebab industry.

Today's Concepts Face Major Challenges

The traditional kebab concept faces significant shortcomings in efficiency, hygiene, and quality. The age-old method of using open vertical grills is outdated, especially in light of modern health-conscious and sustainable trends.

Health Risks: Unsanitary meat exposure and inconsistent cooking temperatures pose major health risks.

Meat Waste: A substantial amount of meat, approximately 15-25%, is wasted daily due to drying out or being left over, impacting both profitability and sustainability.

Energy Inefficiency: Most of the energy used in cooking heats the surroundings rather than the meat itself, resulting in higher operational costs and a greater environmental impact.

Labour-Intensive Process: Preparing kebabs is labour-intensive, requiring skilled personnel with expertise and physical stamina.


#WINNER "BEST BUSINESS OPPORTUNITY“
The Oriens team won the "Best Business Opportunity" prize at the Circular Hackfest, organized by UnternehmerTUM, in November 2023.




Our Unique Value Proposition

We aim to introduce an innovative product to the market that stands out for its quality and high functionality, while also conveying the value of renewed appreciation for this traditional dish.

By implementing our concept, we strive to ensure that Doner kebabs are prepared hygienically, with high-quality ingredients and enjoyed with pleasure. We promote individuality and distance ourselves from mass production and its negative impacts on the environment and people.